Macy’s have completely wowed me with their Make-A-Wish Believe Campaign. The #SantaProject is to write a letter to santa and for every letter Macy’s receives they will donate a dollar and the goal is to get 1,000,000 letters from believers.
This campaign really touched my heart because there are so many children that is filled with hope and belief, and they should be able to keep that spirit till they grow old.
The #SantaProject was created to keep the story of Santa alive in our modern age by filling the internet with the magic of belief. Some people aren’t in the spirit as others and creating a cause that will touch anyone that has a heart.
The Make-A-Wish foundation is a charity and their mission is to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Macy’s is adding to that cause. it makes me so happy people are engaging in a cause that makes the “Believer” do back to a time where they were the happiest.
Focusing on making a child’s Christmas a little better adding hope and joy to their holiday. I’ve written three letters so far just to get in the spirit even more. I will always give time to add cheer to the season.
They gave an option to email the letter, or you can print it and find a store to drop it in the mail box.
The media networks that are used are Instagram, Twitter and, Facebook showing you believe in santa . They also gave you an option to post a video telling the world how you believe in santa and all of his magical capabilities. The hashtag they are using is #SantaProject.
the responses are going pretty well. There’s 10 more days until the end of the campaign and they had up to 237,750 believers send a letter to santa with videos they have posted on their social media accounts.